Will people find a mall store if it is out of the way? I'm the rare breed of human male that actually asks people for directions, so I went straight to a directory board and found the store location there. But I consider myself atypical on that front.

Although asking for directions is weak and effeminate, there can be no objection to checking a directory board. The directory board is basically a map, and map-reading is a perfectly masculine activity. The essential difference is that the map is an inanimate tool, not a person who will laugh at you and hold you in contempt when you are humiliatingly forced to beg them for aid.

For maximum manliness, you should study the whole directory once intently and commit it to memory, forming a 3D mental model including compass directions and surrounding streets. Then you need never expose yourself as weak and inadequate again.